Our cross-media marketing solutions make it possible for you to pair the impact of direct mail with the interactive capabilities of the internet.
This allows you to:
- Improve direct marketing response rates.
- Generate more qualified leads.
- Convert high-quality leads into revenue.
- Measure results in real time.
Cross Media Marketing
According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.
With a well designed cross media marketing program, you can connect with your target market through numerous media channels and see a significantly increased response rate.